The New York-trained photographer and director brings a decade of artistic vision to the U.S. fashion market

New York, United States, 6th Aug 2026 — Entre Reves (pronounced ahn-truh-rehv), the fashion backpack brand founded by photographer, bestselling author, and filmmaker Soorin Kim, officially launches in the United States. Since its founding in 2021, Entre Reves has built a devoted following — and now brings its vision to the global fashion stage. The name Entre Reves is French for “Between Dreams” — a phrase that captures both Kim’s personal philosophy and the brand’s core identity: a label made for those who are always in pursuit of something bigger.  

Soorin Kim’s story resonates deeply with the creative generation that defines New York. Educated at a prestigious New York design school where she studied photography, Kim published her debut photo essay book A New Yorker Shooting Youth at age 21, becoming a bestselling author. In 2013, her second book Beloved earned her a second bestseller, cementing her voice as one of the most distinctive young writers of her generation.  

Her lens soon attracted global attention. Kim served as the official photographer for a globally acclaimed K-pop mobile game project, capturing visual content for renowned artists. She has also collaborated with prominent musicians and top-tier artists, contributing to album artwork and editorial campaigns for leading fashion magazines. Expanding her creative practice further, Kim made her directorial debut with a music video before going on to direct her first short film, Me, Myself, You — which has screened at the Festival of Cinema in New York and film festivals around the world. 

A Brand Born from a Life Between Dreams  

Entre Reves was founded in 2021 with a clear point of view: that a backpack could be more than functional — it could be an expression of who you are and where you’re going. Rather than conventional materials, Entre Reves designs are crafted from jacquard, velvet, tweed, and faux fur, bringing a couture sensibility to everyday carry. The brand’s tagline “Carry Dreams” and its ethos “For Lovers & Dreamers” speak directly to a generation that refuses to separate ambition from aesthetics — a philosophy that has resonated with fans across all age groups, and that Kim now brings to the American market.  

“Entre Reves has always been about the people who are chasing something — a dream, a feeling, a version of themselves they haven’t reached yet,” said Soorin Kim, Founder and Creative Director. “New York is the city where I became who I am. Bringing the brand here feels like coming home.”  

With its U.S. presence anchored in Tribeca, New York, Entre Reves is now available at entrereves.com. The brand operates across New York and Seoul, reflecting its global identity. 

For more information, please visit https://entrereves.com/  

Media Contact

Organization: In Between Dreams Inc.

Contact Person: Soorin Kim

Website: https://entrereves.com/

Email: Send Email

City: New York

Country:United States

Release id:47908

The post Soorin Kim Launches Fashion Backpack Brand Entre Reves in New York appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

Kingstown, Saint Vincent and the Grenadines, August 5th, 2026, Chainwire

The former TON executive joins as Director of Strategic Partnerships to form the connections behind ChangeNOW’s next phase.

Former TON executive Martin Masser joins ChangeNOW to build strategic partnerships, ecosystem relationships, and media momentum behind its next phase.

Masser comes with experience across traditional banking, Web2 and Web3, including senior growth and business development roles within the TON space. At ChangeNOW, he will lead strategic relationships with blockchain networks, wallets, fintech companies, payment providers and other infrastructure partners.

His appointment comes as ChangeNOW grows beyond standalone crypto services, transitioning to one connected product where users can buy, store, swap, trade, send, receive and grow digital assets. The industry has already built most of the individual components. What it hasn’t solved is the experience of using them together; clients are still expected to switch between platforms, understand different networks and connect the pieces on their own. ChangeNOW’s super app strategy is designed to move that complexity beneath the product.

“Martin brings a rare mix of commercial relationships, product and media understanding,” said Pauline Shangett, Chief Strategy Officer at ChangeNOW. “He knows what the technology can do, what the business needs and how to make the market pay attention. That is exactly the perspective we need as we build the ChangeNOW super app.”

Masser’s role will focus not on accumulating partnership announcements, but on identifying relationships that can make ChangeNOW’s infrastructure more complete and remove unnecessary steps from the сlient experience.

“The best partnerships create access, adoption and attention. My focus is to build relationships that make the product stronger, simpler and more useful, and then help the market understand why they matter. If you are building wallets, networks, payments, stablecoins, fintech infrastructure, consumer crypto or Web3 products, I want to hear from you,” said Masser. 

For consumers, ChangeNOW is combining the core activities of managing crypto within one environment. For businesses, it is developing an integrated set of tools for crypto payments, exchange, stablecoin settlement, digital asset management and Web3 integrations.

As ChangeNOW expands into a crypto super app, its next phase is connecting the right networks, wallets and partners. Masser’s role will be central to building those relationships and turning them into product value, adoption and market momentum.

About ChangeNOW

ChangeNOW.io is a crypto super app built for every crypto move, giving newcomers, professionals, and businesses the tools they need to access Web3 finance in a simple and secure way.

Since 2017, ChangeNOW has grown from a fast, secure, and limitless instant exchange into a trusted platform where storage, swaps, trading, staking, and asset management are covered in one simple experience for millions of clients worldwide.

About Martin Masser

Martin Masser is Director of Strategic Partnerships at ChangeNOW, where he is building partnerships around the company’s expansion into a crypto super app. His career covers traditional banking and capital markets in London and Web3, including his previous role as Head of Growth at TON Foundation. Martin works at the intersection of growth, infrastructure, and partnerships, connecting products and industry players to make crypto services work as one seamless user experience.

Contact

PR Team
CHN Group LLC
pr@changenow.io

Kingstown, Saint Vincent and the Grenadines, August 5th, 2026, Chainwire

The former TON executive joins as Director of Strategic Partnerships to form the connections behind ChangeNOW’s next phase.

Former TON executive Martin Masser joins ChangeNOW to build strategic partnerships, ecosystem relationships, and media momentum behind its next phase.

Masser comes with experience across traditional banking, Web2 and Web3, including senior growth and business development roles within the TON space. At ChangeNOW, he will lead strategic relationships with blockchain networks, wallets, fintech companies, payment providers and other infrastructure partners.

His appointment comes as ChangeNOW grows beyond standalone crypto services, transitioning to one connected product where users can buy, store, swap, trade, send, receive and grow digital assets. The industry has already built most of the individual components. What it hasn’t solved is the experience of using them together; clients are still expected to switch between platforms, understand different networks and connect the pieces on their own. ChangeNOW’s super app strategy is designed to move that complexity beneath the product.

“Martin brings a rare mix of commercial relationships, product and media understanding,” said Pauline Shangett, Chief Strategy Officer at ChangeNOW. “He knows what the technology can do, what the business needs and how to make the market pay attention. That is exactly the perspective we need as we build the ChangeNOW super app.”

Masser’s role will focus not on accumulating partnership announcements, but on identifying relationships that can make ChangeNOW’s infrastructure more complete and remove unnecessary steps from the сlient experience.

“The best partnerships create access, adoption and attention. My focus is to build relationships that make the product stronger, simpler and more useful, and then help the market understand why they matter. If you are building wallets, networks, payments, stablecoins, fintech infrastructure, consumer crypto or Web3 products, I want to hear from you,” said Masser. 

For consumers, ChangeNOW is combining the core activities of managing crypto within one environment. For businesses, it is developing an integrated set of tools for crypto payments, exchange, stablecoin settlement, digital asset management and Web3 integrations.

As ChangeNOW expands into a crypto super app, its next phase is connecting the right networks, wallets and partners. Masser’s role will be central to building those relationships and turning them into product value, adoption and market momentum.

About ChangeNOW

ChangeNOW.io is a crypto super app built for every crypto move, giving newcomers, professionals, and businesses the tools they need to access Web3 finance in a simple and secure way.

Since 2017, ChangeNOW has grown from a fast, secure, and limitless instant exchange into a trusted platform where storage, swaps, trading, staking, and asset management are covered in one simple experience for millions of clients worldwide.

About Martin Masser

Martin Masser is Director of Strategic Partnerships at ChangeNOW, where he is building partnerships around the company’s expansion into a crypto super app. His career covers traditional banking and capital markets in London and Web3, including his previous role as Head of Growth at TON Foundation. Martin works at the intersection of growth, infrastructure, and partnerships, connecting products and industry players to make crypto services work as one seamless user experience.

Contact

PR Team
CHN Group LLC
pr@changenow.io

New York City, New York, August 5th, 2026, FinanceWire

allwhere, the leading IT asset lifecycle management platform, today announced the expansion of its UK operations with the opening of a larger, upgraded depot. The investment increases warehouse capacity, streamlines fulfillment operations, and strengthens allwhere’s ability to support organizations managing employee devices across the United Kingdom.

The upgraded facility represents a significant investment in allwhere’s existing UK infrastructure, enabling the company to deliver faster turnaround times, greater operational efficiency, and additional inventory capacity as demand for global device lifecycle management continues to grow.

“As more organizations build distributed teams, the operational side of IT has become increasingly important,” said Tony Solomon, VP of Global Operations at allwhere. “This investment strengthens the foundation of our UK operations, allowing us to fulfill orders more efficiently, scale alongside our customers, and continue delivering the high level of service they expect from allwhere.”

Built to Support Growing IT Operations

The expanded UK depot enhances every stage of the device lifecycle by improving warehouse operations and increasing fulfillment capacity.

Customers can expect benefits including:

• Faster fulfillment, expedited shipping, and improved turnaround times for deployments and retrievals
• Increased warehouse capacity to support growing inventory needs
• More efficient storage, inventory management, and redeployment workflows
• Standardized operational processes that improve consistency and scalability
• End-to-end lifecycle support managed through a single platform

Whether onboarding a new employee, retrieving equipment from an offboarded team member, storing spare inventory, or preparing devices for redeployment, the upgraded facility enables allwhere to execute these workflows more efficiently while maintaining complete visibility through its platform.

Software and Operations, Unified

Unlike traditional asset management solutions that rely on disconnected software, logistics providers, and warehouses, allwhere combines workflow automation with global operational infrastructure.

Organizations can manage procurement, deployment, inventory, retrievals, storage, repairs, redeployment, and IT asset disposition through a single platform, while allwhere handles the operational execution behind the scenes.

The expanded UK depot further strengthens this model by providing the operational capacity needed to support larger fleets, faster fulfillment, and increasingly complex IT programs.

Continuing to Invest in Global Infrastructure

The UK depot expansion is part of allwhere’s continued investment in its global logistics network. allwhere currently operates full-service depots in the UK, Canada, EU, Mexico, Colombia, Peru, Brazil, Argentina and Uruguay. Later this year, the company plans to further scale its infrastructure into the APAC region, with upcoming depot services in Australia, Japan, Singapore, South Korea, and more.

As organizations continue to scale distributed workforces, allwhere remains focused on expanding the operational infrastructure that powers modern IT teams—combining intelligent software with local logistics expertise to simplify device lifecycle management around the world.

About allwhere

allwhere is a laptop retrieval and IT procurement company that automates the IT asset lifecycle for companies ranging from startups to enterprises. From procurement and deployment to storage, maintenance, and retrieval, allwhere provides the infrastructure businesses need to support a global, distributed workforce.

Contact

Head of Marketing
Brent Singleton
allwhere
info@allwhere.co

New York City, New York, August 5th, 2026, FinanceWire

allwhere, the leading IT asset lifecycle management platform, today announced the expansion of its UK operations with the opening of a larger, upgraded depot. The investment increases warehouse capacity, streamlines fulfillment operations, and strengthens allwhere’s ability to support organizations managing employee devices across the United Kingdom.

The upgraded facility represents a significant investment in allwhere’s existing UK infrastructure, enabling the company to deliver faster turnaround times, greater operational efficiency, and additional inventory capacity as demand for global device lifecycle management continues to grow.

“As more organizations build distributed teams, the operational side of IT has become increasingly important,” said Tony Solomon, VP of Global Operations at allwhere. “This investment strengthens the foundation of our UK operations, allowing us to fulfill orders more efficiently, scale alongside our customers, and continue delivering the high level of service they expect from allwhere.”

Built to Support Growing IT Operations

The expanded UK depot enhances every stage of the device lifecycle by improving warehouse operations and increasing fulfillment capacity.

Customers can expect benefits including:

• Faster fulfillment, expedited shipping, and improved turnaround times for deployments and retrievals
• Increased warehouse capacity to support growing inventory needs
• More efficient storage, inventory management, and redeployment workflows
• Standardized operational processes that improve consistency and scalability
• End-to-end lifecycle support managed through a single platform

Whether onboarding a new employee, retrieving equipment from an offboarded team member, storing spare inventory, or preparing devices for redeployment, the upgraded facility enables allwhere to execute these workflows more efficiently while maintaining complete visibility through its platform.

Software and Operations, Unified

Unlike traditional asset management solutions that rely on disconnected software, logistics providers, and warehouses, allwhere combines workflow automation with global operational infrastructure.

Organizations can manage procurement, deployment, inventory, retrievals, storage, repairs, redeployment, and IT asset disposition through a single platform, while allwhere handles the operational execution behind the scenes.

The expanded UK depot further strengthens this model by providing the operational capacity needed to support larger fleets, faster fulfillment, and increasingly complex IT programs.

Continuing to Invest in Global Infrastructure

The UK depot expansion is part of allwhere’s continued investment in its global logistics network. allwhere currently operates full-service depots in the UK, Canada, EU, Mexico, Colombia, Peru, Brazil, Argentina and Uruguay. Later this year, the company plans to further scale its infrastructure into the APAC region, with upcoming depot services in Australia, Japan, Singapore, South Korea, and more.

As organizations continue to scale distributed workforces, allwhere remains focused on expanding the operational infrastructure that powers modern IT teams—combining intelligent software with local logistics expertise to simplify device lifecycle management around the world.

About allwhere

allwhere is a laptop retrieval and IT procurement company that automates the IT asset lifecycle for companies ranging from startups to enterprises. From procurement and deployment to storage, maintenance, and retrieval, allwhere provides the infrastructure businesses need to support a global, distributed workforce.

Contact

Head of Marketing
Brent Singleton
allwhere
info@allwhere.co

New York, New York, August 5th, 2026, FinanceWire

Borderless.xyz will explore how Mastercard Crypto Credential can help bring greater trust and confidence to cross-border stablecoin payments.

Borderless.xyz and Mastercard are collaborating on a new pilot to explore how Mastercard Crypto Credential’s standards-based framework can support trusted interactions across cross-border stablecoin payment flows. 

Stablecoins are increasingly being used to move value across borders, creating new opportunities for faster and more efficient payments. As adoption grows, participants need trusted ways to understand who they are interacting with and whether counterparties have met appropriate standards and requirements. 

Through the pilot, Borderless.xyz and Mastercard will explore how Mastercard Crypto Credential can address that challenge by providing assurance signals that participants can incorporate into their own approval, compliance and risk processes. 

Mastercard Crypto Credential helps support trusted and verifiable interactions across digital asset ecosystems. Through common standards and trusted assurance signals, it is designed to help bring more confidence, transparency and certainty to transactions across blockchain networks. 

The collaboration pairs Mastercard’s work in building trust and standards for digital asset ecosystems with Borderless.xyz’s network of stablecoin payment providers. Together, the companies are exploring how trusted governance signals can help reduce friction and bring greater confidence to cross-border stablecoin payments as adoption grows. 

“One of the biggest friction points for stablecoin payment operators isn’t the payments. It’s that compliance doesn’t scale the same way the network does. Every new provider means starting the verification process over. Correspondent banking solved this decades ago: originating compliance trusted downstream, no re-execution at every counterparty. Mastercard is applying that model to digital asset payments. Borderless.xyz is the network it runs through.” – Kevin Lehtiniitty, CEO and Co-Founder, Borderless.xyz

“Innovation is most powerful when it builds over time. Our relationship with Borderless.xyz began through Start Path and has continued to grow as the digital asset ecosystem has matured,” said Raj Dhamodharan, executive vice president, Blockchain & Digital Assets at Mastercard. “Today, we’re excited to take the next step together, exploring how Mastercard Crypto Credential can help bring greater trust and confidence to stablecoin payment flows across a growing network of participants.” 

The pilot brings together several of Borderless.xyz‘s network participants consisting of Infinia, Walapay, and Koywe, many of whom are also alumni of Mastercard Start Path, the company’s startup engagement program. These partners will leverage Mastercard Crypto Credential as some of the first stablecoin payment operators to run on the single-audit compliance model at network scale. 

About Borderless.xyz

Borderless.xyz is a global stablecoin orchestration and liquidity network. Its single API connects wallet infrastructure to 15+ licensed stablecoin providers across 100+ countries. It lets businesses enter new markets without new integrations, get failover so payments don’t drop, and make providers compete for your volume on price. Borderless.xyz is SOC 2 Type II certified and headquartered in New York. To learn more, users can visit the website: borderless.xyz.

About Mastercard

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential

Contact

Sarah Cohen
SJC PR
sarah@sjc-pr.com

New York, New York, August 5th, 2026, FinanceWire

Borderless.xyz will explore how Mastercard Crypto Credential can help bring greater trust and confidence to cross-border stablecoin payments.

Borderless.xyz and Mastercard are collaborating on a new pilot to explore how Mastercard Crypto Credential’s standards-based framework can support trusted interactions across cross-border stablecoin payment flows. 

Stablecoins are increasingly being used to move value across borders, creating new opportunities for faster and more efficient payments. As adoption grows, participants need trusted ways to understand who they are interacting with and whether counterparties have met appropriate standards and requirements. 

Through the pilot, Borderless.xyz and Mastercard will explore how Mastercard Crypto Credential can address that challenge by providing assurance signals that participants can incorporate into their own approval, compliance and risk processes. 

Mastercard Crypto Credential helps support trusted and verifiable interactions across digital asset ecosystems. Through common standards and trusted assurance signals, it is designed to help bring more confidence, transparency and certainty to transactions across blockchain networks. 

The collaboration pairs Mastercard’s work in building trust and standards for digital asset ecosystems with Borderless.xyz’s network of stablecoin payment providers. Together, the companies are exploring how trusted governance signals can help reduce friction and bring greater confidence to cross-border stablecoin payments as adoption grows. 

“One of the biggest friction points for stablecoin payment operators isn’t the payments. It’s that compliance doesn’t scale the same way the network does. Every new provider means starting the verification process over. Correspondent banking solved this decades ago: originating compliance trusted downstream, no re-execution at every counterparty. Mastercard is applying that model to digital asset payments. Borderless.xyz is the network it runs through.” – Kevin Lehtiniitty, CEO and Co-Founder, Borderless.xyz

“Innovation is most powerful when it builds over time. Our relationship with Borderless.xyz began through Start Path and has continued to grow as the digital asset ecosystem has matured,” said Raj Dhamodharan, executive vice president, Blockchain & Digital Assets at Mastercard. “Today, we’re excited to take the next step together, exploring how Mastercard Crypto Credential can help bring greater trust and confidence to stablecoin payment flows across a growing network of participants.” 

The pilot brings together several of Borderless.xyz‘s network participants consisting of Infinia, Walapay, and Koywe, many of whom are also alumni of Mastercard Start Path, the company’s startup engagement program. These partners will leverage Mastercard Crypto Credential as some of the first stablecoin payment operators to run on the single-audit compliance model at network scale. 

About Borderless.xyz

Borderless.xyz is a global stablecoin orchestration and liquidity network. Its single API connects wallet infrastructure to 15+ licensed stablecoin providers across 100+ countries. It lets businesses enter new markets without new integrations, get failover so payments don’t drop, and make providers compete for your volume on price. Borderless.xyz is SOC 2 Type II certified and headquartered in New York. To learn more, users can visit the website: borderless.xyz.

About Mastercard

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential

Contact

Sarah Cohen
SJC PR
sarah@sjc-pr.com

Redesigning the on-chain experience with an all-weather algorithm and an intuitive UX.

Dubai, United Arab Emirates, 5th Aug 2026 — Web3 technology is moving past the experimental stage into everyday tooling. Yet most on-chain services still sit atop barriers of complex wallets, unfamiliar jargon, and difficult interfaces. Mochi, the AI-powered Web3 asset-management platform unveiled by Xylo Holdings, targets exactly those barriers. Its guiding philosophy is simple: “hide the complex technology behind, and leave the user only an intuitive experience.” 

Xylo said it is developing a next version of Mochi centered on an AI algorithmic engine and a newly designed user experience (UX), with a beta release planned for the second half of the year. The goal is “an experience where even users unfamiliar with Web3 can handle on-chain assets in just a few taps.” 

A User Experience That Strips Away Web3 Complexity  

Where Mochi invests the most is UX. It boldly removes the complex steps legacy on-chain services demanded — connecting multiple wallets, choosing networks, deciphering unfamiliar dashboards — and leaves the user a single, intuitive screen. The sophisticated algorithms and on-chain infrastructure all hide behind. Users need not understand the technology; they simply set a goal and check the result. Through this, Xylo Holdings intends to fundamentally lower the entry barrier that has held back Web3’s mainstream adoption. 

An All-Weather Algorithm, Engineered to Stay Steady 

At the center of Mochi’s technology is an all-weather algorithm — a proven allocation philosophy that distributes growth, defensive, and hedge-oriented on-chain assets regardless of market regime, so the whole portfolio never collapses in one direction under any conditions. An AI engine is layered on top, observing market signals 24/7 and dynamically adjusting allocations against pre-defined risk rules. If the all-weather approach is structural stability, the AI is real-time response. The two complement rather than compete, with a rule-based safeguard that shifts weight toward a defensive configuration when volatility crosses a set threshold. 

Verification over Promises and Transparent Technology 

Xylo said it plans to disclose its simulation (backtest) methodology during development — presenting, as data, how the algorithm responded across varied historical market regimes, and above all what defensive choices it made under sharp volatility. Rather than leading with performance, the approach lets users see for qualifying data how the technology behaves. In the Web3 ecosystem, this kind of transparency is regarded as the strongest language for building trust. 

“Mochi focuses not on a flashy feature race but on a technical design that stays steady and an experience anyone can use easily,” a Xylo representative said. “Over the long term, our goal is to extend the benefits of Web3 technology to more users and more regions.” The company plans to unveil the AI engine and the new UX in sequential betas, and to run community pre-registration. 

For more information, please visit https://xylo.world

About the Company  

Mochi is a Web3 asset-management technology platform that combines AI algorithms with an intuitive UX, aiming for an intelligent on-chain asset-management experience built on an all-weather algorithm. Xylo is a company building blockchain- and AI-based technology platforms and a Web3 ecosystem. 

Note: The platform described is in development; features and timing may change. This material is intended as an introduction to a technology platform and does not solicit any specific product or guarantee any performance. 

Media Contact

Organization: Xylo Blockchain Labs FZCO

Contact Person: Cheon woon, Im (Founder)

Website: https://xylo.world

Email: Send Email

City: Dubai

Country:United Arab Emirates

Release id:47907

The post Xylo Unveils Mochi: An AI-Powered Next-Gen Web3 Platform appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

Kujira as First Empress Boraqchin in Fourth Round of Cast Announcements!

Tokyo, Japan, 5th Aug 2026 – CyberAgent, Inc. announces that since its initial broadcast, the TV anime Jaadugar: A Witch in Mongolia (Japanese title: Tenmaku no Ja’dugar) has captivated audiences worldwide with Science SARU’s extraordinary visual beauty and rich historical drama. Today, the series officially released its third main PV, special visual, and fourth round of cast announcements!

The original work A Witch’s Life in Mongol, serialized in Japan on AKITASHOTEN’s Souffle website and written by Tomato Soup, is a historical court drama set in the 13th-century Mongol Empire.

The highly acclaimed series has drawn widespread acclaim, securing 1st place in Takarajimasha’s Kono manga ga sugoi! 2023 (Women’s Category), placing in the Manga Taisho for two consecutive years in 2023 and 2024, and winning the Grand Prize in the Comic Division at the 55th Japan Cartoonists Association Awards.

Animation production is handled by Science SARU, the internationally acclaimed studio renowned for its extraordinary visual quality in titles such as DAN DA DAN, The Heike Story, and Keep Your Hands Off Eizouken!, and THE GHOST IN THE SHELL, which is currently airing alongside this series to rave reviews.

Third Main PV and Special Visual Highlighting the Women Who Shook the Mongol Empire Revealed! Kujira Joins the Cast as First Empress Boraqchin

Previously kept strictly under wraps—sparking a wave of intense guessing games across social media as fans wondered who would take on the role—the casting for Boraqchin, the First Empress of Ögedei (the second Emperor of the Mongol Empire), has finally been revealed! Taking on the role of this enigmatic woman, who remains calm, composed, and dignified as she secretly devises strategies to safeguard the empire’s future, is none other than the legendary voice actress Kujira, renowned for her truly unique presence across countless iconic works.

The newly unveiled third main PV offers a thrilling glimpse into the relentless storm ahead, teasing a narrative where Sitara’s (Fatima’s) fate is swallowed into a whirlwind of upheaval following her encounters with the royal consorts—each harboring their own secret agendas—and the First Empress Boraqchin.

Alongside the trailer, a stunning special visual has also been released, bringing together Sitara (Fatima) and the royal consorts who are set to shake the Mongol Empire. Enveloped in a mysterious and majestic aura, their intersecting glances and hidden motives beautifully symbolize the rich, heavy court drama that is about to unfold.

Third Main PV: https://youtu.be/QmCFp2Mfs9M

Boraqchin

Boraqchin (CV: Kujira)

Ögedei’s first wife and Empress (the Great Khatun). Always calm, composed, and dignified, she is a woman of unfathomable depth. Believing that “in politics, it is crucial to pull strings beneath the surface,” she secretly devises strategies, deeply concerned about the empire’s future and the imbalance of power.

Third Main PV cuts

Comment from Kujira

I’m Kujira, the voice of Boraqchin.
When I was offered the role, the first thing that came out of my mouth was:
“You actually found Kujira and cast me?!”

I’ve always loved history, and I’d already been reading the original manga as a fan. So I never imagined I’d be cast in the anime—especially in this role.

Boraqchin is a quiet, composed strategist who rarely lets anyone see what she’s really thinking. She’s a mysterious character who will eventually stand in the way of Töregene and Sitara.

I’m usually known for playing warm-hearted, straightforward, larger-than-life auntie characters, so this role is a whole new kind of “auntie” for me.

Recording was a constant process of trial and error, and with everyone’s support, we carefully shaped and brought Boraqchin to life together.

I hope you’ll enjoy the battle of wits between Töregene & Sitara vs. Boraqchin—a story where brilliant minds clash.

Overview

Story

A young girl and an empress.

Bound by a shared desire for revenge, the two will shake the mightiest empire the world has ever known.

After losing her mother and being torn far from her homeland, a young girl named Sitara is taken in by Fatima, a kind-hearted lady from a family of scholars.

“If you study and become wise, no matter what trouble befalls you, you’ll know the best way forward.”

Deeply moved by the words of Fatima’s son, Muhammad, Sitara comes to understand the possibilities and importance of knowledge and begins to deepen her education.

She dreams that one day, she might catch up with Muhammad, who has set off on a journey in pursuit of wisdom…

Meanwhile, under the reign of Emperor Genghis Khan, the mighty Mongol Empire continues its unstoppable march, conquering nation after nation and expanding its influence across the world. Before long, the tides of history reach the city where Sitara lives.

After losing everything to Tolui, the empire’s Fourth Prince, and being taken captive, Sitara resolves to use the only thing she has left, her intellect, to infiltrate the royal court and bring down the empire from within.

She does so while taking on the name “Fatima,” inherited from her mistress.

Though a flame of revenge burns within her heart, Sitara outwardly devotes herself to serving the empire. One day, she has a fateful encounter with Töregene, the sixth wife of the Third Prince, Ögedei. Haunted by a tragic past of her own, Töregene too carries a deep hatred for the empire within her heart.

Sitara and Töregene, two women who were never meant to meet. The moment they join hands, the wheels of fate begin to turn.

Broadcast Info

Broadcasting every Saturday at 11:30 pm JST on TV Asahi Networks and streaming from 1:00 am JST the next day on various platforms worldwide.

International Streaming & Broadcast

Crunchyroll: Worldwide except Japan and Asia
ANIBOX: South Korea
Tropics Entertainment: Taiwan, Hong Kong, and Macao
ANIPLUS Asia: Southeast Asia
Univision: Mongolia
DEEP: Russia and Belarus

Official Social Media

Official Website: http://anime-jaadugar.com/
Official X (Japanese): @anime_jaadugar (https://x.com/anime_jaadugar)
Official X (Global): @Jaadugar_global (https://x.com/Jaadugar_global)

Manga Info

Title: A Witch’s Life in Mongol
Author: Tomato Soup
Serialized by AKITASHOTEN in Japan, available in English from YenPress

Link: https://yenpress.com/series/a-witch-s-life-in-mongol

Media Contact

Organization: CyberAgent, Inc.

Contact Person: CyberAgent, Inc. Press Contact

Website: https://caanime.cyberagent.co.jp/en/

Email: Send Email

Address:40-1 Udagawacho, Abema Towers, Shibuya City, Tokyo

City: Tokyo

Country:Japan

Release id:47905

The post Global Hit Anime Jaadugar: A Witch in Mongolia Unveils 3rd Main PV and Visual, Kujira as 1st Empress appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section